An additional social networking tool, used for reaching out for participants and donations, was this YouTube video. Once again it demonstrates how it is important to take actions across a broad range of networks so that the message can reach its audience wherever they may be.
UPDATE: After our taping, Dawn was contacted by the Chattanooga Market who is interested in hosting the event next year. This will now give the event city-wide exposure and will allow Dawn to include many more people in the coming year. Her friend posted the event on her Facebook page and the owner of the market read it and contacted Dawn. Another "win" in this huge social media story!