This Martin Luther King, Jr. day brings a special guest to the Bella Buzz podcast. Joining Desiree and Joe is Business Consultant and Author Tricia Molloy. She is here to share with us her CRAVE program and how it can be applied to social media practices.
Desiree introduced Tricia to many Bella Buzz listeners recently in a video post, but in case you haven't seen it, here is a link to the Bella Web Design YouTube Channel. Tricia is the author of Divine Wisdom at Work; 10 Universal Principals for Enlightened Entrepreneurs and is here to share some insights from her eBook called Crave Your Goals!
It is a very relevant topic these days as many are trying to determine the ROI for social media and have literally jumped in with both feet without really knowing their personal goals. Tricia can attest personally that she had initially abandoned Twitter because of a lack of understanding the true opportunity. Desiree personally convinced her to return and she can be found as @WisdomDiva.
We talk about applying her CRAVE program to our own specific social media goals as we go through the conversation. Tricia has shared with us the pillars of her program and we use this guide to structure today's podcast.
CRAVE Your Social Media Goals!
Clean Out the Clutter:
Figure out what tools work for you and what don't and focus on a few, instead of spreading yourself too thin. For me, it's Facebook, LinkedIn and Twitter. Use tools to make it easier without losing your personal touch.
We touch on Twitter as containing a lot of clutter when focusing too much on the numbers of followers. Desiree has an excellent suggestion to use Lists as a way to maintain quality content in the stream without limiting the numbers.
Raise Your Vibrations:
People want to follow and engage with people who are positive and helpful and generous. They also appreciate others who spend more of their SM time promoting other people's ideas and services more than their own. These practices raise our vibrations to attract other high-vibration, successful people. (Being too commercial and boastful is a quick way to lower your vibrations and theirs.)
We talk about it on the Bella Buzz a lot, but it is worth noting that many of the social media "rockstars" consider a re-tweet as a major factor in growing their online community. Having a positive approach to sharing makes this channel successful.
Affirm Success:
Most of my profiles start with, "I love to remind people how wise they are!" That's an affirmation that keeps me focused on why I engage in social media. When I get apprehensive about technology, I affirm: "I embrace technology!"
Tricia shares with us that humans have internal conversations approximately 10,000 times per day, and 80% of that tends to be negative as humans will look to protect themselves with "worst case scenarios". By taking steps to turn some of that negative into positive can have a great impact on success.
Visualize:
One way to communicate your social media goals to your subconscious mind (so it can seek out resources and opportunities for you) is by creating a vivid picture in your mind, engaging all your senses and infusing it with the emotions you would feel as if it were already true. A Vision Board or Treasure Map is a great tool to accelerate the power of visualization.
As many know, top athletes will use the power of visualization as a way of motivating for success. Tricia's nine year old son Connor even put the practice into his Little League efforts, when he "imaginated" catching the inning ending fly ball!
We also get to hear about the practice of using a Vision Board as a way to help the brain visualize. Desiree has shared her Vision Board in this YouTube Video.
Express Thanks:
Since what you focus on expands and what you appreciate appreciates, take the time to express gratitude for your social media successes and show appreciation to those who engage with you and support your goals.
One of the most important aspects of all of these programs is to incorporate them as a habit more so than another task.
We need to end the podcast by diving into the question of how Tricia came to write these successful books and ebooks with the motivational programs that we discussed. In many ways, the universal principals of visualization and affirmation were something that she had done even as a child. Once she had moved into a marketing practice for herself she used these practices with her clients.
As a writer by trade, she realized that she could express herself well in the form of a book and then determined that it was a business itself, where she could mentor and speak about putting these principals into practice.
Tricia realizes that the work that she does "is her purpose in life". What a great situation to be in! Isn't it all anyone can really ask for?
To find out more about Tricia Molloy, visit her web site at TriciaMolloy.com and follow her on Twitter @WisdomDiva
Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.
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