Are you the type of person who would construct a home by hiring all of the contractors yourself instead of hiring a General Contractor? If so, then you are a rare individual. Most people feel more comfortable finding a good GC they can rely on and can help find the best sub-contractors with special skills and to oversee the entire project ensuring that all of the laborers achieve the overall objective of constructing a quality home. This is just the role an experienced Marketing Strategist can play in your quest for a great website.
On this week's Bella Buzz podcast, hosts Desiree Scales and Joe Magennis welcome Svy Nekrasas. He is just that type of General Contractor or "General Marketer" who works with small and medium sized businesses to develop, review, revise and implement complete marketing strategies.
There is an abundance of marketing tools available for business owners to choose from to deliver a brand message espeically now that social networking tools are so prevalent and efficient. In many cases implementation is more a case of jumping in rather than having a plan. Svy helps businesses to determine that plan before embarking on a web design campaign to review where things are and make recommendations for improvement.
Having a marketing strategist on board also helps when it comes to identifying the best resources for implementing a plan. Svy has been through the web design process before and has vetted specialists with the skill set to tackle specific aspects of the plan will save business owners a considerable amount time and money. The strategist can help find partners to build a web site, create a graphics standard, construct compelling content and craft an appropriate media plan.
When trying to focus a business owner on developing a comprehensive marketing plan, Svy likes to use the basic marketing axiom of Product, Price, Place, Promotion. Each of these elements are something that can be controlled and established when launching a brand message. Consumers today have a lot of access to information and a solid disciplined marketing plan will clearly communicate a brand in the mind of the target consumer.
Svy will also make sure that the full story is composed based upon the information that is obtained by using Google Analytics on a web site. Traffic sources, keywords, users, and goals are just some of the key variables that appear on these comprehensive reports. Making sense of this data and taking action based upon the results serves as a strong foundation of any marketing plan.
Getting involved with someone outside of a company to analyze a marketing strategy can be very difficult for many business owners especially owners who are extremely connected personally to a business. Allowing good ideas to come from numerous sources in this day and age is the hallmark of an open and transparent organization. Consider the extraordinary resource that Starbucks has implemented by allowing customers to submit their ideas through the web site MyStarbucksIdea.com. It is an extraordinary resource, ensuring that the company is responsive directly to their base.
To talk more marketing with Svy, he can be reached at svy@bellawebdesign.com or by contacting Desiree.
Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.
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