Does Your Website Educate or Frustrate?
There are many types of sites out there: ecommerce, web brochure, informational, data. The ones that bring business to their owners are ultimately the sites that educate their audience.
So ask yourself, are you educating your audience? Five signs of a good educational website:
- Articles that are updated weekly about recent developments in your industry and/or business
- A list of links or resources which are updated regularly which help your customers understand your/their business
- Link to your blog or some other pages which discuss new techniques, news, inventions or anything that can help your customers gain knowledge about your/their business
- Informational whitepapers or essays of how you helped other customers and have good testimony of how you came up with solutions to common problems for your customers
If you're not doing any of these, start on at least one this month, then slowly move into the others. Customers can get frustrated with a lot of fluff. They don't have time for it.
Education is information which is currency in today's business market. Enpowering customers enpowers your business.
