How to Write Good Web Content

This week I'd like to introduce another member of our team, our writer in residence--Sallie Boyles! Sallie has been assisting us with writing our client's web copy for 2 years. Clients love when she steps in to help. We hired her because we saw that most people froze up when asked to send us their copy for their site and caused some serious delays in the progress of their projects. Sallie has now cut the project times in half and has become a very important part of the Bella Web Design team. She is this week's guest blogger. Enjoy her article on "STOP-Wise Words for the Web."

STOP—Wise Words for the Web
By Sallie W. Boyles 

What happened to the days of “build a website and they will come”? It seems that era ended when “we don’t have a website” was no longer quaint. Today, your Web business must not only look highly professional, but it must also communicate effectively. If you want to attract prospects as well as convert them to clients, remember: Good looks will take you only so far. 

Rapidly changing technology, savvy Internet users, and stiff competition demand that our online verbal communications evolve as well. Therefore, as we race to keep pace, let’s consider the acronym STOP:

1. Search Engine Optimization: In order for your prospects to find you, your website better be a headliner among countless competitors. Using the right keywords and phrases in your content is a starting point.

  Does your language accurately define your reason for being?

2. Target the Market: You cannot be all things to all people. The longtime reminder is worth repeating when we see the world and want it all.

Can you effectively appeal to people in Toronto, Tennessee and Timbuktu?

3. One -Two Punch: Get to your point quickly in as few as words as possible.

  How hard are prospects willing to search for the punch line?

4. Point of Difference: Hook them by sharing your unique benefits. Your staff photographer speaks six languages. Your auto mechanic services race cars. 

What extra advantages will customers gain when they choose to do business with your company? 

Though not rocket science, effective Web writing is a skill. If you’re going to take your presence online, make every word count...