Why Updating your Website Monthly is Crucial to Staying on Top of Search Engines

Keeping your site updated every single month is the one of the keys to staying at the top of Google, Yahoo and MSN. I can't tell you how many of our clients haven't updated their website in YEARS! When I get a call that someone isn't on the first page of Google anymore, the first question I ask is, "When did you last send us something to post to your site?" The answer is always the same--more than 6 months ago.

Web crawlers from the search engines are coming to your site once a month. If, after a few months, they do not find any new content, they will stop coming to your site. The reason for this is that Google's mission is to keep the most relevant and timely sites at the top for people to find when they do a search. If Google presented material that was out-of-date, it wouldn't be used as frequently as it is on a daily basis. People would be frustrated.

Keeping your site updated in some manner each month is also important to keep your audience coming back and finding new information. I suggest putting up a news page, a calendar, portfolio or a document page with white papers or articles that change every single month. This is enough to do the job and keep your site at the top of Google, Yahoo and MSN for a long time to come.

Another good idea is to work with a web design company that offers an easy to use Content Management System such as Edit.com. Edit.com is only $150 to set up on your site and $180 a year to license. It makes it very easy to update your site regularly through a browser on any computer connected to the Internet.

If you take time to feed and care for your website, it will bring you a lot more results in the long-term. Update your site regularly and stay at the top of the search engines and on top of your competition!

Comments

[Mike Iconis]

Glad I could prompt you to write this very important article. I am one of "those" people. Looking forwarding to our upcoming meeting to discuss the above topic as well as some other items. Keep up the informative blog!!