Top Online Advertising Strategies in 2006

I just got my latest issue (June 2007) of Entrepreneur Magazine and saw a poll from U.S. marketing gurus who were asked their best and worst performing strategies in 2006. Here are the results:

Best:
1. Paid Search Ads  49%
2. Email-House List  47%
3. Search Engine Optimization  45%

Worst:
1. Email--rented list 56%
2. Pop-up and pop-under ads  45%
3. Ads in email newsletters 47%

What's interesting about this list is how predominant search engines are, both in paid and organic listings. I have a feeling that Search Engine Optimization would be number 1 on the list if there were more companies who could actually do a good job at it. This would then push paid listings down the list a bit. A combination of the two might be more of an accurate picture of what's really going on.

Email marketing comes in second which is no surprise. What better customers to sell to than people that are already buying your products and/or services?

I don't think any of us are shocked that pop-up ads, pop-under ads and rented lists are part of the "worst" category. These are all very annoying for us all and should be banned along with banner ads and other advertising junk.

I'm still surprised at the majority of my clients who aren't taking advantage of both email marketing and search engine submission. I really don't understand how you can compete without doing at least one or the other. If any of them know a secret I'm not privvy to about marketing offline, let me know. I'll be the first to try it out!

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