Why Your Email Address is a Powerful Marketing Tool

"A new study finds that electronic resumes linked to job candidates with quirky and “unprofessional” e-mail names are rated lower by potential employers than those with professional names."  --article here.

Did you know the same thing applies for your business email as well? Let's see, would you put more trust in a business who's CEO has an @gmail, @yahoo or @aol address or one with @acmecompany.com address? On the other hand, would you sincerely open an email from an address like rockinceo@acmecompany.com? I highly doubt it.

In this age of technology and spam, people are judging you based on your email address every time you send an email. Your email address and your domain name say a lot about your company and how its run. Cutting corners with a freebie email address isn't a way to impress future customers. It also isn't a way to get people to your site. (Did you know that most people who receive an email from a company they haven't heard of or aren't very familiar with will go to that company's website based on the address in the email? For good sakes people, FREE ADVERTISING!)

We recommend to all of our customers they use their company email address for correspondence and not to just forward their email to their Yahoo or AOL account. They forget that when they forward their email and then hit reply. The return email will have the @aol.com address and not the company address.

If you have company website addresses, USE THEM! Learn how to set them up in Outlook, Outlook Express or your web hosting company webmail program. After all, people are judging you and your company every time you write an email.

By the way, you can always email me here at desiree@bellawebdesign.com  Ahhhh, see how nice that sounds? Now go check out my website!

Comments

[Golf44]

Is it OK to post your email address on web sites? It's my understanding that spammers get addresses from web sites. I see that you put yours, so I wanted your opinion. Thanks.

[Desiree Scales]

Its definitely ok to list your email address online, but stay away from using generic email names such as info@, sales@, orders@ and such. It also depends on your hosting company. If they are not providing a good spam blocker, you should look elsewhere.

Another note, most spammers get their list from the company you used when you registered your domain. Those lists from Network Solutions, Register.com and GoDaddy and others are very easy to get from the WHOIS database online.