First off, if your website only contains one page, stop reading this post and go add some pages to your site--IMMEDIATELY. Do not pass GO and do not collect $200!
Now, for those of you who have multiple pages, hopefully more than, oh, 5, please ask your Search Engine Submission Specialist if you are concentrating on optimizing all of those pages to hit different areas of the search engines. If they aren't, you might want to send them to this article. Your meta tags and title tags should be different on the pages that are targeted for different products/services.
In other words, if you provide a main service of, oh, say, web design, but also provide web hosting, ecommerce design, search engine submission and optimization, etc...the titles and tags of your pages should all be different to rank in those very different categories. This is because of a thing called "relevancy" Definition:
rel·e·van·cy (r
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-vn-s
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If you throw too many categories at your home page, the spiders will be confused and won't know where to rank you. You probably won't get ranked correctly at all. Concentrate on your main category only on your home page and optimize your other pages for their own categories. These categories should reflect what you are actually talking about on the page to get you more relevancy.
If you want to go after web design and web hosting, your home page should reflect and talk about web design and your web hosting page should only talk about web hosting, not web design and hosting.
A good example is www.lillieglass.com Their home page ranks for "atlanta custom glass" in Google--they are number 2. But if you put "corporate engraved glass awards", their http://www.lillieglass.com/customaward.html page comes up number 6 in Google because it is relevant to "corporate engraved glass awards."
Now this doesn't mean the site had to be submitted 5 or 6 times separately for each phrase. It was only submitted once and will be submitted on a monthly basis during the length of service they agreed to with our company.
So this is something to think about as you build your site. Make sure you get a list of your top 5 keywords you want to be found for and optimize your 5 page site accordingly. Keep in mind--the more pages you have, the better your changes are at nabbing more keyword phrases on the top pages of Google, Yahoo and MSN.
