Technorati Launches State of the Blogosphere Address

Every quarter or so, Technorati CEO and founder Dave Sifry issues a status report for the Blogosphere at large. Here are some of his findings.

• Technorati is now tracking more than 57 Million blogs.
• Today, the blogosphere is doubling in size approximately every 230 days.
• About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts.
• There is a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking.
• The globalization of the blogosphere continues. Data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized.

Blogging continues to be an ever popular means to communicate to the masses. The most popular blogs are written by well-known magazines and newspapers such as CNN, MSN and New York Times.

Business blogs are still coming on strong and the most successful blogs are the ones who post multiple times per week. This is my own main area of interest. Businesses with blogs that are active become the authority in their field organically. This means the word spreads via "word of mouth" about these blogs. I'm hoping to do that myself with my own blog and help my clients do the same.

The bottom line is that blogging isn't going away anytime soon and will probably evolve into something even bigger in the future. Its very inexpensive and easy to do. The only hard part about blogging is finding the time to do it. My time is usually 5 am, but I actually enjoy blogging in the peace and quiet of my home. It helps me to collect my thoughts for the day and prepare for the hours that are busiest. Can blogging and meditation be linked somehow? Hmmmm, interesting thought to contemplate in another post....